Substitute fly fishing for the outdoor industry and ask the same question.
Twenty months after COVID arrived on American shores and brought with it—in addition to so much hardship—a historical shot in the arm for the outdoor economy, we’ve hit a point at which industry experts are probably going to begin self-sorting into two groups. Half will say the ride is almost over, expect sales to level off any day. The rest will say we’re still in boom days, folks, and the bubble’s not bursting any time soon.
My hunch is that there will winners and losers.
LINK (via Outside)
