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TBT: Fishing Pic Goes Viral

December 4, 2019December 8, 2019 moldychum

This 2011 Rapala ad ran just a little over a year after Instagram launched in 2010.

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In May of 2006, a like-minded posse formed. Reel Pure, a grassroots lifestyle fly fishing brand, and Moldy Chum, an industry intoxicated media channel, got into bed. And an irreverently serious voice was born. We appreciate every last follower and hope you enjoy the ride, If you'd like to chew the fat, shoot us a note at contact@moldychum.com.

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