The writing has been on this wall for quite some time.
Simms Fishing Products, manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced it has acquired Bozeman, MT-based specialty retailer, The River’s Edge Fly Shop.
LINK (via SGB)
they could turn it into an awesome Bass specialty shop? Or maybe it will be to outfit all the guys going ice fishing? That’s what I love about Simms, they’ll do anything for a buck.