After the average person purchases a YETI they believe it’s a life changing event. Suddenly the man who never left his house is now pretending to fish, hunt, kayak and live out of a van just because he purchased a $400 cooler.
Us SHITI Guys just don’t understand it.
Counter-intuitive gonzo redneck-style marketing for the Portlandia Set – just as dangerous as the aspirational “Best-kept Secret”, wishlist-bucketlist, “Yours for a reassuringly expensive $14 million…” stuff.
I continue to effect imperious contempt and just say “No-o-o-o!!” (somebody’s got to do it).
It’s what we Brits call a “wind up”, right? An April Fool that missed by a month…?
PS – “affect” – 1/10 Could do better.