With fishing license sales up across the country, angling gear companies have been reeling in sales during the pandemic, helping fuel both participation and the continued protection of our natural resources.
SGB Executive caught up with Orvis President Simon Perkins for his take on how the business has evolved during the pandemic, its growing apparel business, DEI initiatives, conservation battles, hiring a new product director, and how working as a fishing guide in Montana for a decade has helped him run one of the industry’s top brands.
LINK (via: SGB)
