Going on four years as CEO of Simms, Casey Sheahan took the helm to spearhead its wader, outerwear, and technical fishing apparel and accessory lines out of its 80,000-square-foot facility in Bozeman, MT. A lifelong angler and conservationist, Sheahan served as Patagonia’s CEO for more than nine years, seeing its business triple.
SGB Executive caught up with Sheahan for his take on the fishing industry, manufacturing in America, surviving the pandemic, and its new brand mission, Fish It Well, crafted to inspire the world to fish.
LINK (via: SGB Media)
