Mad River Outfitters has become one of the largest independent dealers in the country for fly-fishing tackle, with a cult following on YouTube and a global customer base online. He and his staff regularly host trips to Brazil, Labrador, Louisiana, Montana, and Alaska.
His staff and industry peers say his success is based on an egalitarian attitude with his customers, an agnostic approach to fish species, and his work as a tireless educator of and advocate for the sport.
LINK (via Columbus Monthly)
