Is this exercise really relevant in this day and age?
More than 330 attendees of International Fly Tackle Dealer voted for their favorite new products for 2017/18. In total, 30 categories were represented, from fly rods and waders to fly hooks and gift items. The voting occurred in a secure space separate from the manufacturers, and the results are calculated by code, ensuring the winners are kept a surprise until the official announcement.
American Fly Fishing Trade Association Chairman Michael White announced the winners at the annual “Party at the Pond” event on Thursday, July 13, 2017. The Sage Salt HD took home the coveted “Best of Show” Award, Orvis won three awards for their new waders / outerwear and Simms Fishing Products took four awards.
LINK (via: Angling Trade)